
By Connor - Co-Founder 6 March 2025
You won’t find a trace of a whitetail, elk or moose antler in this design. Not that we have anything against these fantastic species, but we feel that our native deer have been underrepresented in hunting design of late.
With our latest entry to the deerstalking range, The Rack brings another contemporary classic, showcasing the six species of deer we have here in Britain. A unique place in the world to hunt, with a mix of native and introduced deer species. With population numbers being reported at their highest in 1,000 years, there has never been a better time to celebrate hunting your own venison for the table. Not only can you be part of a sustainable solution to deer population management, but you can also serve extremely high-quality food that hasn’t travelled halfway around the world to end up on your plate.
Printed onto our ultra-soft and comfortable hoodie, The Rack is as suitable for dinner at The Ivy as it is around the table for Sunday lunch. Show the rest of the world that you are an ethical and sustainable hunter by sporting The Rack on your next outing.

